Marketing
I have some experience with marketing and sales both to businesses and individuals. I am not a believer that marketing and sales are the same thing, nor that one can exist without the other, and it amazes me that there are those that think the opposite.
My Internet marketing skills include:
- SEO – Search Engine Optimization is something that I find fascinating. Early SEO was fairly easy to understand and manipulate. However, recent changes to the top three’s (Google, Yahoo, and MSN) algorithms have made SEO increasingly difficult. I do have the capability of positively influencing search results through viral campaigns and the dissemination of information in a targeted way.
- SEM/PPC – Search Engine Marketing/Pay Per Click is another aspect of search engines that interests me. I know how to create and optimize PPC campaigns particularly through Google Adwords so that maximum exposure is achieved with minimum expense.
- Email – I do not condone nor approve of SPAM techniques, however, permission based, targeted email to customers or interested parties is a sure fire way to drive up both sales and customer loyalties. You’ve got to keep your customer’s close, and that often requires a great many “touches”.
